The Top 7 Things Every Brand Needs

Hey Beautiful People!

Brands are worth billions of dollars and without you knowing it, companies like Apple, Amazon and Netflix have even "branded" themselves to you. When most people think of Apple, they think "superiority" and "innovation." We all know the infamous “Netflix and Chill” slogan and our new favorite sentence/solution to just about everything: “Get it on Amazon.” That is branding. However, having a product or a service does not necessarily mean you have a brand.

Branding is, “the set of expectations, memories…and relationships that account for a consumer’s decision to choose one product or service over another," says marketing pundit Seth Godin.

Great branding can convince a consumer that your pricing is reasonable, attracts new customers, creates opportunities for expansion, encourages loyalty in customers, etc. However a great brand, while doing all of that, creates trust, recognition and a positive image.

Branding is vital in this digital era; it is essential to creating true impact on the audience you’re targeting.

Successful branding caters to the needs and wants of the potential and loyal consumers. What is your brand? What does it aim to do? How does it communicate?

Great branding includes:  

• Clear Messaging

• Confirms your Credibility

• Creates Relationship with Customers

• Effective Marketing

• Creates User Loyalty

• Consistency in Image & Messaging

• Unique “Voice”

I know developing and maintaining a brand can be bit overwhelming sometimes, but it doesn’t have to be. Book a FREE Clarity session with me and let’s talk through your pain points. You are worthy, intelligent and necessary. Let’s not allow fear and anxiety to hold you back from becoming the best version(brand) you were meant to be.

With love and grace,

Precious Azuree

SOURCE: sethgodin.typepad.com